Hristo Radichev

Hristo Radichev graduated in Sociology and International Relations from Sofia University. He started his career with GfK Bulgaria. There he analyzed the promotional activities and consumer habits in the FMCG market. Later on he joined Reader’s Digest as Internet Manager. He was responsible for the digital campaigns in 5 European countries. He co-developed some of the most successful eDM (electronic Direct Mail) projects of the company worldwide. Since 2010 Hristo is the Country Manager of Mediapost Hit Mail – an international marketing agency, part of the French group La Poste. His team is a reliable one-stop shop for broad scope of ecommerce-related services. With a network of 15 fulfillment warehouses across EU and one of a kind platform for cross-border ecommerce, Mediapost Hit Mail helps companies start selling more online, to more people, in more markets, faster. Hristo’s main areas of interest are ecommerce, marketing automation and email marketing. He was speaking at many international events, seminars and workshops in several countries.